Picture this—you’ve spent part of your marketing budget on website visitor tracking software. You’re finally able to figure out who has been on your website.

While platforms like Clearbit and RB2B provide valuable signals, they still leave gaps—either missing person-level data or not connecting the dots to actual sales actions.

Without the right workflows, most visitor traffic never turns into pipeline. 👎

That’s why we released our Website Visitors signal along with the option to bring your data from existing vendors like Clearbit or RB2B. 

By activating the UserGems Website Visitors signal or bringing your web visitors data from RB2B or Clearbit into UserGems, you can identify the right contacts to contact and stack buying and intent data to isolate the best opportunities. Adding UserGems’ workflow automation will help you scale so you’re reliably touching every high-quality prospect who has visited your website!

To put it simply, UserGems makes this play work by helping Sales teams:

1. Figure out which website visitors are good prospects
2. Surface the most relevant prospects to reach out to at those companies using signals
3. Turn those good prospects into pipeline by adding automated actions

Website Visitor Data Without UserGems

Website visitor data can hugely impact determining who has high buyer intent. But a great signal without action isn’t going to convert. (You can’t tell which website visitors are significant signals just by using Clearbit or RB2B).

Both website visitor tracking platforms work by adding code to your website. Clearbit can tell you which companies have been browsing your site but can’t give you person data. This means your sales reps are left guessing who to reach out to.

RB2B works in the USA to identify some person data based on website visits. Still, the data can sometimes be inaccurate (bad emails) or outdated (old company/titles), leaving your team chasing dead ends.

Neither of these platforms offers any automation for adding workflows and starting to action leads, which means sales teams don’t know what to do next.

In the best-case scenario, Sales spend some time researching. But that’s slow, and the lead might already have gone cold. In the worst-case scenario, Sales never get around to it, resulting in missed opportunities.

Without UserGems, website visitor data alone is a great signal but rarely leads to pipeline generation.

How UserGems Helps Website Visitors Convert

It’s easy to start converting your website visitors into pipeline with UserGems. You only need to activate the Website Visitors signal in the UserGems Signal Library or bring your website visitor signal data into UserGems. Then just follow these three steps:

Identify the right contacts

Suppose the person-level information needs to be added to the visitor record from Clearbit or RB2B. In that case, UserGems will verify the person-level information (RB2B) and identify additional ideal buyers within the company to contact.

*Note that UserGems doesn’t retroactively identify and de-anonymize Clearbit’s data. Instead, it matches relevant potential buyers at the identified account, helping you identify the best contact to target.

Letting technology do the person-level research saves hours compared to scrolling through LinkedIn. 

Prioritize the best leads

UserGems helps sales teams prioritize high-intent visitors based on the pages they visit. For instance, if someone spends much time on your pricing page, they’re likely an interested buyer. If they’ve clicked through multiple product pages, that’s also a good indication.

The system matches other criteria to help you filter for the best opportunities. It will match accounts to your ICP, and you can stack buying signals to bring the best opportunities to the top.

If you’re working a New Hire buying signal and see someone from a company with a new hire matching your buyer persona has been on your website, it’s time to take action! Seeing website traffic from any other signal in UserGems proves this is a hot lead.

Add automation

With UserGems, reps are guided through what actions to take next. This is thanks to automated workflows that are easily incorporated with buying signals.

These workflows can trigger personalized outbound messaging so you never miss potential leads. The automated workflow will email the right contact when the web traffic is fresh, and they’re actively researching your product.

You can also set up automatic alerts for your SDRs to inform them when a website visitor demonstrates high intent or matches your ICP. You can configure a Slack notification or email to contain all pertinent information like name, LinkedIn, location, title, page visited, # pages, and the most recent page viewed.

Making the Web Visitor Play Work

You could be sitting on some great opportunities if you already have website visitor data from a platform like Clearbit or RB2B. Adding that data into UserGems makes this play work effectively.

With UserGems you get:

• Faster Time to Engagement—By automating outreach and prioritizing accounts, your sales team can engage the right prospects immediately.
• Higher Pipeline Conversion—With accurate data and more personalized messaging, you’ll start to see more web visitors convert into qualified leads.
• More Efficient Sales Teams—Instead of spending time manually researching web visitors, your sales teams can focus on what they do best—selling!

With UserGems, you can move from passively trying to harness website signals to active, predictable pipeline generation.

Don’t Let Website Visitors Slip Away

Without UserGems, you’re only scratching the surface of what web visitor signals can offer. Let UserGems make your web visitors work by turning anonymous traffic into sales opportunities.

Ready to see how it works? Request a demo to see how UserGems can turn your website traffic into real pipeline.