Challenge: Sendoso's Marketing team likes to experiment with new strategies to hit their growth goals, but has a lean team with limited resources.
Solution: Gem-E, UserGem’s AI Outbound Agent, helped Sendoso identify and prioritize new and existing high-intent prospects, while crafting highly personalized emails. This helped Sendoso streamline their outreach while increasing responses.
Results: In just 30 days with Gem-E, Sendoso saw 20% reply rates, 47 opps created, and the product paid for itself.
About Sendoso
Sendoso, is the leading gifting and direct mail platform that helps companies create thoughtful, high-impact marketing and sales experiences. By integrating with CRM and marketing automation platforms, Sendoso enables businesses to drive engagement, accelerate deal cycles, and build lasting customer relationships.
About Kacie Jenkins
Kacie Jenkins is a seasoned marketing leader with over 10 years of experience leading demand generation, brand, and product marketing strategies. With extensive experience in B2B SaaS marketing, she specializes in driving revenue growth, brand awareness, and customer engagement through data-driven campaigns and strategic partnerships. In her role at Sendoso, Kacie leads the company's marketing strategy, driving brand awareness and growth initiatives for the leading sending platform.
Before UserGems
Before Gem-E, Sendoso’s BDRs relied on a mix of manual processes and multiple tools to review CRM data, track signals, and craft messaging to prospects. Their team had to monitor LinkedIn, review Salesforce data, and manually compile outreach lists—an inefficient process. As a result, high-value prospects often slipped through the cracks, and outreach lacked the personalized touch needed to drive meaningful engagement.
Sendoso's lean marketing team also struggled with the scalability of its outbound strategy. The lack of an integrated solution meant that crafting a personalized outreach message took valuable time and resources even when they successfully identified a high-intent prospect. They needed a tool that could automate this process while maintaining high-quality engagement.
How Sendoso Uses Gem-E
Sendoso implemented Gem-E to automate signals such as past champions, new hires & promotions, job change tracking, website visitors, and more, and optimize their outreach strategy. By leveraging Gem-E’s ability to scan CRM data, identify key buying signals, and generate hyper-personalized emails, Sendoso’s team could efficiently engage high-value prospects.
- Capturing and Prioritizing Signals: Gem-E continuously monitors signals among key contacts, such as past champions, new hires, and other decision-makers not currently in their CRM within their ideal customer profile (ICP). By automatically identifying and prioritizing these signals, the team can focus on high-value opportunities without sifting through data manually.
- Automating Outreach with AI Personalization: Gem-E crafts emails that feel handcrafted by reps because UserGems data and signals power Gem-E. These emails incorporate CRM data, past interactions, and contextual details to ensure relevant and compelling outreach.
- Integrating with Sendoso’s SmartSend Gifting: By combining Gem-E’s insights with Sendoso’s gifting capabilities, the team enhanced their outreach strategy. When reaching out to prospects, they can send personalized gifts based on insights Gem-E uncovers, such as hobbies, interests, or recent professional milestones. This non-transactional approach helps build genuine connections and increases response rates.
- Seamless AI & Human Collaboration: Gem-E is a powerful assistant rather than a replacement for human reps. Once a prospect responds, one of Sendoso’s sales team takes over the conversation to nurture the relationship. Ensuring a balance between efficiency and human interaction.
Here are examples of Gem-E emails on behalf of the Sendoso team:
Benefits of Using UserGems AI
- Time Savings and Efficiency: Instead of manually tracking job changes and other signals, and researching prospects, Sendoso’s team receives automatic alerts and ready-to-send emails. This allows them to focus their energy on strategic selling rather than administrative tasks.
- Improved Personalization at Scale: Gem-E ensures every message is relevant, timely, and highly personalized. Pulling data from multiple sources creates emails that reflect a deep understanding of the prospect, leading to better engagement and response rates. Prospects on multiple occasions praised the outreach for being "incredibly well-researched" and "personalized to their needs." The kicker? These messages were 100% automated by Gem-E. Sendoso’s CMO even received direct compliments about how detailed and thoughtful their SDRs’ outreach was—unaware it was powered by AI.
- Dependable and Predictable Pipeline Growth: Gem-E continuously surfaces and engages high-intent prospects, establishing a steady stream of qualified prospects. With the help of UserGems, Sendoso’s outbound strategy has generated over $1 million in pipeline.
- Accelerated ROI: In just 30 days with Gem-E, Sendoso saw 20% reply rates (well above the industry average), 47 opps created, and the product paid for itself in pipeline generation.
“This is our most successful outbound pipeline-generating program. We've tried many AI tools. Gem-E is the only AI that we trust."
"There's no way that our 7-person team can spend their time trying to track, follow up, and dig up all of the data across all of our target accounts. Gem-E does that for us automatically. I haven't seen any other AI tool or vendor that can talk to our CRM intelligently in a way that we trust implicitly." — Kacie, SVP of Marketing at Sendoso
The Takeaway
By combining multiple signals, automating signal-based AI messaging, and smart gifting, Sendoso delivered hyper-personalized outreach that felt researched, relevant, and human—at scale.
If you’re struggling to build pipeline and have a lean team, use Sendoso’s playbook to automate standout, human outreach that drives results.
