UserGems vs LinkedIn Sales Navigator: Why companies using Sales Navigator still choose UserGems

Sales Nav is great for one-off manual searches, but UserGems automates this play end-to-end to help your team act on these qualified leads consistently.
See UserGems in action
UserGems vs LinkedIN Sales Navigator testimonial
Job-change leads come with email, phone, and added into sequences in Outreach/Salesloft
Use pre-built (or customize) workflows to turn job change signals into an always-on program
Advanced filters to only surface the most relevant leads instead of noise or false positives
Can’t decide between UserGems or LinkedIn Sales Navigator? Read this before making the decision
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If you have 20,000 users,
4,000 already changed their jobs
And another 4,000 will change over the next 12 months.
That’s a lot of manual data entry if you're using Sales Nav!
And leaving that to your reps' discretion means
‍85% of job changes are missed.

UserGems vs LinkedIn Sales Navigator

Sales Nav is great for one-off manual searches, but UserGems automates this play end-to-end to help your team act on qualified leads consistently.

Identify

Identify Opportunity contacts
Identify missing contacts that have met with your teams
Identify other missing contacts that worked at a Customer
Persona filters with title keyword inclusions & exclusions
MANUAL
UserGems Approach:
UserGems automatically finds, creates, and prioritizes prospects for ICP accounts based on signals.
SalesNav Approach:
Step 1: Upload CSV file of accounts
Step 1: Upload CSV file of accounts

Track

Track contacts for job changes & flag outdated ones
Create a new lead / contact record in CRM for job change
Filter leads based on a Target Accounts list
Provide email and phone numbers
Manual - does not flag outdated
Manual - database required
UserGems Approach:
Automatically track contacts for job changes, create new records, and filter based on target account list
SalesNav Approach:
Filtering for “past customer” + recent “job change

Action

Connect past contact record with the new record in CRM
Alert account owners in CRM, Slack, and email
Create sequences for you in Outreach/Salesloft
Add leads to relevant sequences automatically
UserGems Approach:
Set and forget. Create and assign new prospects, add them to sequences and notify the right rep.
SalesNav Approach:
“Sales Nav "Past Customer” tag – shows zero context about the past relationship (i.e., what account, what kind of champion were they - a user or closed won opp contact)

Multi-thread

Identify buying groups at target/ABM/high-intent accounts
All new contacts available automatically in CRM
Prioritize prospects based on relationship strength
Identify new hires and promotions
UserGems Approach:
Automatically create buying groups at target accounts and prioritize based on intent strength
SalesNav Approach:
Sales Nav "Buyer Intent" tag - shows number of ad engagements but you must click into “see activities” for more details.

Key takeaways

•
Data accuracy for manual enrichment and stale database emails is still the problem --> garbage data in, garbage out.
•
Sales Navigator does not track your entire CRM, product end-users, & accounts, significantly narrowing the scope of identifying leads.
•
Sales Navigator can surface when a contact has left their job but does not automatically create or route leads or update CRM/databases, increasing your margin of error and the need for manual data entry.

With Sales Navigator, you're missing out on 18% of warm leads and wasting time on 40% of false leads

Out of 9,000 contacts...

UserGems vs LinkedIn Sales Navigator benchmarking

With LinkedIn:

  • 1,000+ false alarms
  • 500+ missing job changes
  • 3,263 or less accurage job changes

With UserGems:

  • 4,000 accurate & relevant job changes
Based on actual customer's data comparison
Read more about the data
UserGems vs LinkedIN Sales Navigator benchmarking

End-to-end automation

UserGems integrates with your Salesforce, Hubspot, Outreach, Saleloft and existing routing logic to create new contacts, then routes them to the right owners and email sequences.

We enrich the leads with email addresses, phone number, location. And create sequence templates for your team.

Your team won't miss any hot leads, or need to learn a new tool, or have to enter data manually.

UserGems integrates with Salesforce and Outreach

Have full visibility & control

Have full visibility on pipeline impact and how well your team acts on these warm leads.

You'll know how much pipeline and revenue generated from this play, and who in your team needs more coaching.

With UserGems, no warm opportunities will fall through the cracks.

Don't waste time on false positive & noise

With title keyword inclusions and exclusions, you'll only see the most relevant warm leads.

UserGems also filters out irrelevant job titles and job changes, such as: advisor, investor, member of hobby/interest groups, merger & acquisitions, etc.

We also provide human validation to ensure all data is accurate and relevant to you.

Don't waste time on unqualified leads.

UserGems also provides human validation
Dwight Richards
“Trying to use LinkedIn to do what can be accomplished with UserGems is like trying to mow a lawn with a pair of scissors.”
Dwight Richards
Dwight Richards
  •  
VP of Sales & Client Success

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