Hall of Gems
TLDR: Listen to what UserGems team tells you!
Our UserGems CSM has been telling us to automate the follow-up so that we could consistently act on the UserGems leads but we didn't listen.
We passed the UserGems leads to all BDRs to manually follow up. We then learned that some reps are more diligent at acting on these leads than others. That's leaving opportunities on the table!
Now we automate everything. We should have listened to UserGems from the beginning.
Automate the follow up. Don't be stupid, automate!
You can quote me on this. That was a tough lesson we learned.
"My 'aha moment' was the first booked meeting within one day of go-live. With some programs you wait days, weeks, months or even quarters for success. This was literally within 24 hours of launching."
"Our team is feeling the impact of what I consider one of the best demand generation programs we've ever activated. This type of data strategy has not been executed near this level before."
I am a ‘rebound’ UserGems customer that fell victim to the siren song of a lower-cost provider just about a year ago.
But the devil is in the details. Actually operationalizing that intel at scale was a big challenge for us.
The value add of UserGems creating a new contact in Salesforce with information on where they came from, filtered by ICP fit, and updating the legacy contact, and alerting a variety of stakeholders with notifications is huge.
We pursued a handful of ex-customer leads in the year we relied on the other provider.
We went back to UserGems a month ago and I already have multiple connections and dozens of pursuits happening across the sales organization.
Just wanted to let you know that UserGems is one of our top 3 performing "channels" this year. It's getting visibility from CEO down to SDR. Your team is absolutely crushing it.
It's one of very few things that can be set up quickly and attributed directly to ROI.
Very very brilliant what y'all are doing, and from pre to post sale your team has been great to work with.
When you have vocal, stoked champions UserGems 💎 is an amazing source of pipeline when those champs land at new accounts.
And crazy quick deal cycles.
Have to give a quick, but well deserved shoutout to the UserGems 💎 team. Everyone on the team is STELLAR at what they do…incredible sales experience with Blaise Bevilacqua, top-level adoption support from Ben Kinsel , strategic pipeline guidance from Trinity Nguyen💎 …and Christian Kletzl is a pretty nice guy too.
I’ve seen a lot of pop-up imitation products in my inbox lately, but honestly, there is just nothing comparable to the UserGems product OR team. Thanks for being amazing y’all!!
You should call it out when you see a good motion, right UserGems 💎?
The team has quite a set of playbooks that I am constantly in awe of - throughout the entire customer lifecycle.
1. When our RevOps team was evaluating them, they multi-threaded the buying group with emails, advertising, etc. I received messaging that said "Someone from your team is talking to us, find out why".
Great overall play - let me know who they were, and gave me a reason to learn more about them, and possibly even make a difference in the decision process.
2. When an opportunity closes as won with a "UserGem" attached, they send an email to the buying group that offers a gift to the sales reps attached - as well as a gift for someone if they want to post (this is not that....)
This play RULES for multiple reasons: a) it keeps the conversation open, b) it allows for the team to celebrate together, and c) you get real-time product feedback!
I love the product already, but as a marketer it is always great to see good plays out there!
"UserGems is truly the BEST tool i've ever used for prospecting. UserGems has significantly streamlined our sales and marketing efforts [...] If your team relies heavily on maintaining contact with key decision-makers and wants to leverage job changes to re-engage prospects, UserGems is a must-have tool. [...] The Platform is literally perfect."
"We just closed our first UserGems-sourced opp! The sales cycle from opportunity creation to close is only 7 days :)"
"I love how UserGems takes hours of client/prospect research and distills it into a single, easy-to-use salesforce report. It's gotten me several meetings and brought business into the company."
"UserGems are an actual Gem! We're able to see contacts who have previously used our platform all in one place. They're more likely to close. I'm able to save time on looking through thousands of accounts to search for previous users. Time efficiency is perfect right now."