Best Practices

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An image showing Marketing and Sales trying to align on ABM attribution

The UserGems playbook to ABM attribution

Dozie Anyaegbunam
Dozie Anyaegbunam
Sep 7, 2023 • 9 mins
Account-Based Marketing
Buyer Job Changes
Revenue Alignment
how to win back ghosted leads

What to do when prospects ghost you

Dozie Anyaegbunam
Dozie Anyaegbunam
Jun 16, 2023 • 10 min
Pipeline Generation
Demand Generation
Lead Generation
Sales Prospecting
Relationship intelligence in B2B outreach

3 benefits of relationship intelligence in a changing B2B landscape

Derek Wang
Derek Wang
Jun 5, 2023 • 11 min
Buyer Job Changes
Champion Tracking
Demand Generation
Pipeline Generation
An image of factors to consider when personalizing your sales cadence

How to create a sales cadence that doesn't annoy prospects

Derek Wang
Derek Wang
Apr 13, 2023 • 9 min
Deal Acceleration
Lead Generation
Pipeline Generation
Sales Prospecting
Image showing arrows converging towards the path to revenue

Revenue alignment: How sales and marketing can drive growth together

Trinity Nguyen
Trinity Nguyen
Mar 21, 2023 • 5 min
Revenue Alignment
Demand Generation
Pipeline Generation
Sales Prospecting
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