This quarter, we launched 2 new buying signals, a native integration with Hubspot and some workflow updates all while simultaneously working on a new way to outbound with AI in 2025 (stay tuned for the big news in January) 👀
Website Visitors: uncover actionable insights about companies interacting with your site
We launched Website Visitors, integrating native capabilities and support for Clearbit and RB2B, to help your team uncover actionable insights about companies interacting with your site.
UserGems Website Visitors identifies companies browsing your website and makes this data actionable within your workflow. The insights you gain include:
- Page Visited: Know exactly which parts of your site captured their interest.
- Date and Duration: See when they visited and how long they were engaged.
- Visitor Volume: Understand how many individuals from the company browsed your site.
- Pages Viewed: Gauge their depth of interest based on page count.
Why Choose UserGems for Website Visitor Signals?
When teams have attempted this strategy in the past, the lack of actionable next steps created noise instead of clarity. UserGems solves this challenge by pairing company signals with people signals to complete the picture:
- Automation-Driven Clarity: Simplify workflows and eliminate guesswork.
- Actionable Insights: Move beyond interesting company-level data to identify the right people to contact at the account based on person level signals like New Hires, Promotions and Multi-thread (the rest of the buying committee)
- End-to-End Platform: Manage the entire process within one workflow into your existing tech stack like Salesforce, Slack and Outreach.
As we like to say: “Company signals are interesting, but people signals are how deals get done.”
Check out our playbook on how to make Website Visitors work
New Signal: Funding
Prioritize accounts that are looking to grow
Funding, surfaces Target and ICP-matching accounts that have recently received funding. By identifying these high-potential companies, your reps can focus their outreach on organizations more likely to invest in growth and new strategies.
UserGems goes a step further by automatically adding relevant prospects to these companies using people signals and your buyer persona.
Messaging to these prospects is fully automated through workflows and seamlessly integrated into your team’s preferred SEP tools, ensuring timely and relevant outreach to these accounts.
New Hubspot Integration
We’re excited to announce the launch of our native HubSpot integration, designed to simplify UserGems workflows. This integration enables seamless record creation, automated workflows, Slack alerts and enhanced reporting to ensure your team stays efficient and informed.
For teams using HubSpot alongside tools like Salesloft or Outreach, UserGems can automatically add prospects to sequences, making adding prospects to sequences effortless.
Additionally, our HubSpot integration allows you to track and report on opportunities created and new pipeline generated directly in the UserGems Admin Dashboard. This gives your team valuable insights into the impact of your outreach efforts, ensuring you stay data-driven and results-oriented.
Workflow & Audience Improvements:
- Create Workflows directly from Audiences without having to navigate back through to the Workflows page
- Audiences got a facelift to make it easier to add filters to prioritize accounts and contacts’