SAN FRANCISCO, July 16, 2024—UserGems announced the newest addition to its Signal Library, Champion Referrals. This signal tells your team which of your current customers used to work at your target accounts. It then automates a workflow that asks your champions for a warm introduction to their former colleagues at those accounts.

Based on our survey of 100+ revenue leaders, 98% of GTM teams are running some outbound motion for pipeline generation. Yet, only 13% expect outbound to bring in the majority of pipeline in 2024. This presents a huge opportunity for signal-based selling. The Champion Referrals Signal lets you add warmer intros to your outbound motion.

The Champion Referrals signal launches today with the following features:

• Identify which of your current customers used to work at one of your target accounts
• Use pre-built (or custom) workflow to automate notifications for your team via Slack or Email
• Notifications come with pre-drafted email messaging to further help your teams act on this signal

Here’s an example:

1. We have a customer called Lattice. Our champion there, Zach, used to work at Amazon. 
2. Since we’re trying to sell to Amazon, UserGems alerts the salesperson (SDR/AE) assigned to Amazon that we might have a referral opportunity.
3. UserGems also alerts the Customer Success Manager for Lattice who’s been working with Zach for visibility.
4. UserGems also pre-drafts an email message for the salesperson (or the CSM) to send to Zach asking for a referral to Amazon.

‍

The UserGems Signal Platform is constantly expanding its Signal Library to show you exactly who to reach out to, when and why. Combining signals and with the right actions helps companies generate pipeline more efficiently and strategically.

‍

About UserGems

UserGems is a software that helps sales and marketing teams boost pipeline by capturing the most valuable buying signals and automating the next steps with AI assistance. Companies like Mimecast, UserTesting, and SAP LeanIX see more than 15X ROI in closed won revenue from UserGems.

For more information about UserGems and the Champion Referrals Signal, please visit www.usergems.com.

‍