Sell to New Hires & Promotions

Why New Hires & Promotions are so valuable (and time sensitive!)

Executives starting new jobs are one of the oldest sales triggers in the book. These folks were hired with one of two goals in mind (or both!):

1. Grow efficiently to hit loftier goals
2. Make current processes or teams more efficient and effective

Both of these share a common denominator: evaluating current tech stack and making new purchases. New hires receive a brand new budget and a 90 day benchmark to make an impact. This means these new hires have available funds and a time sensitive window that they’re evaluating tech. 

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The speed to lead play

Searching for New Hires & Promotions manually leads to 2 common issues: missing valuable contacts and not reaching out timely enough. 

Since these prospects are likely being actioned by an outbound team, creating a custom cadence in your Sales Engagement Platform like Outreach or Salesloft is the best way to reach out in a timely manner. 

<div class="pro-tip">Pro tip: automate the whole cadence!</div>

Start with a few custom emails focused on their new role and how your product can help them be successful in their new role, then, you can layer in an existing outbound cadence to make sure we’re hitting at least 10 touchpoints over those first 45 days at their new job.

Here’s an example of what that first touches could look like:

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Additional Resources

• How we use the new hire buying signal to generate 14% of new revenue (and you can, too!)