UserGems is the quickest path to warm pipeline for cybersecurity companies

Cybersecurity buyers are risk averse. Cybersecurity buyers buy different. Use UserGems to sell to previous customers as they move jobs and surface the 50% of relevant buyers that are missing in your CRM

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Trusted by the best CyberSecurity teams
Clare Corriveau
Sr. Director of Demand Gen at Cobalt

Being in cybersecurity, our target personas are naturally suspicious, highly skeptical and very technical buyers. They are more willing to buy and talk to an organization they’ve worked with before and trust.

That is where UserGems comes in -- being able to keep those connections are essential in a constantly changing space.

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Michael Goldberg
Head of Global Business Operations

At OneLogin, we were able to automate the tracking of our champions, creating new leads, and streamlining the outreach to them using UserGems.

This was after spending time trying to automate unsuccessfully using LinkedIn Sales Navigator. We found the 'Not at Company' flags that LinkedIn provides to be highly error prone,

Kory Himmer
Director of Marketing Analytics

My aha moment was the first booked meeting within one day of go-live. With some programs you wait months or even quarters for success. This was literally within 24 hours of launching.

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How does UserGems work?

1
New Channel For Your Pipeline
Capture your customer' job changes and identify key new hires in target accounts.
UserGems - Contact Tracking - job changes
2
Fill The White Space in Your CRM
Capture missing contacts in your buying committees. Great for ABM & intent data.
UserGems account mapping
3
Prevent Churn
Get alerts when your champions leave & new executives join your accounts.
UserGems
UserGems - Contact Tracking - job changes
UserGems account mapping
UserGems

What does success for cybersecurity companies look like with UserGems?

Case study summary

Mimecast generates $18M in new pipeline with UserGems

  • 20x more switches found than other methods
  • 276 sales opportunities
  • $18M in new business pipeline
  • 2nd highest converting channel at Mimecast.

Before UserGems Mimecast evaluated LinkedIn Sales Navigator and ZoomInfo, and ended up building an internal manual solution to track these “champions on the move.” None of these solutions worked effectively.

Mimecast adopted UserGems to track their champions when they move after running a data test that surfaced 10X - 20X movers more than any earlier technologies could surface.
“It wasn’t another generic solution that just flags someone leaving. It automates the entire workflow from capturing that someone has left, creates a new record in our CRM, then adds it to the right sequence under the right owner. This was an ‘Oh, we need to buy this’ moment for me,”
Kory Himmer
Director of Marketing Analytics

How your entire revenue team will benefit

Pipeline
Generation

  • A qualified channel that converts 3X higher.
  • Identify and prioritize key contacts in target accounts, automatically.

Deal Protection & Acceleration

  • Stay on top of key personnel changes in target accounts.
  • Easily multi-thread to 5X your win rates.

Churn Prevention & Account Expansion

  • Know if there are key job changes to prevent any churn risks.
  • Identify other stakeholders to drive expansion.

(actually) Accurate CRM

  • Outdated contacts are flagged.
  • Missing contacts are added to the right accounts & opportunities.
  • No more chasing reps to update contact info.

Want to grow your pipeline efficiently?

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